CHAPTER 7
BACHELOR OF BUSINESS
ADMINISTRATION CURRICULUM
Courses
Required For All B.B.A. Majors
Ernest Miller,
Dean
Jacob M.
Chacko, Associate Dean
Business &
Health Sciences Building, (BHS-11)
770-961-3410, http://business.clayton.edu/
Mission
The mission of the School of Business at Clayton State University is “to provide undergraduate students with the
knowledge, skills, abilities, and business ethics necessary to succeed in
careers of the 21st century.
The School is committed to faculty development through intellectual
contributions and working with business and industry as well as to providing
services to students, the University, and the community.”
Objectives
The specific
objectives of the School of Business are as follows:
1. to provide education and training for
a. entry-level professional positions in
accounting, marketing, management, and related fields;
b. careers as professional managers and
management specialists;
c. broad business backgrounds for
entrepreneurs who plan to develop and operate their own businesses; and
2. to provide public service through special
programs and courses, projects, consultation, and advising.
Programs
The School of
Business offers four programs leading to the Bachelor of Business
Administration (B.B.A.):*
· Accounting
· Management
· Marketing
· General Business.
* The School of Business has phased out the major in
Computer Information Systems. Students
who have taken upper division courses in this major should consult the head of
the Department of Information Technology.
Clayton State University no longer awards the A.A. with a program of study in Business
Administration.
This
office is responsible for assisting students in the School of Business with the
development of an academic plan, teaching the Clayton State University 1000B orientation course,
and coordinating student services such as scholarships, student clubs,
etc. The office exists to provide
one-on-one advising to ensure that students meet graduation requirements in a
timely fashion and are informed of the programs and services available to them
in the college. (BHS 11, 770-961-3737)
Placement
Assistance
The Clayton State University Office
of Counseling and Career Services, located in the Student Center, maintains a
job placement service especially attuned to the needs of business
graduates. Information about these and
other career services may be found in this catalog in the Services for Students
chapter.
BACHELOR OF BUSINESS ADMINISTRATION REQUIREMENTS
Students in the School of Business must meet all
University admission, academic progression, and graduation requirements (see
the Graduation Requirements section).
In addition, the Bachelor of Business Administration (B.B.A.) has the
following program-specific requirements:
1. Clayton State University 1000B. First Year Student
Seminar for Business Majors: Success in Clayton State University.
All freshman business majors are required to take this course. It is strongly
recommended that Clayton State University 1000B be taken the first semester at Clayton State; the
course must be taken before the student completes 30 hours of college
credit. (Students who completed Clayton State University
1000 or CSOR 0098 prior to becoming business majors are exempt from Clayton State University 1000B,
but their advisor may recommend School of Business orientation activities.)
2. Mathematics
Requirement. All B.B.A. students must complete MATH 1231,
Introductory Statistics, or higher numbered math. Students with appropriate placement scores are encouraged to take
MATH 1231 or higher in Area A. Other
students should take MATH 1231 or higher in Area D or as a non-business
elective. MATH 1231 or higher is
prerequisite to BUSA 3101, which is a required B.B.A. course.
3. Writing
Assessment. All B.B.A. students are required to pass the official School
of Business writing assessment prior to enrollment in BUSA 4750. The official writing assessment is
administered in MGMT 3120, Managerial Communication. Transfer students who are granted credit equivalent for MGMT 3120
must take the official writing assessment during the first term of Clayton State University
enrollment in which they take an upper-division business course. (Transfer students must contact the School
of Business for information about assessment procedures.)
Students who fail
to pass the official School of Business writing assessment are required to enroll in WLAB 2999, Writing
Laboratory II. Such students must
enroll in WLAB 2999 for their next term of attendance and in each subsequent
term until they have passed the official writing assessment by earning a grade
of C or better in the course. Students who are required to take WLAB 2999
but neglect to do so are subject to having their registration in other courses
cancelled.
4. Residency
Requirements. In addition to
general Clayton State University baccalaureate residency requirements, the B.B.A. has the following
additional restrictions:
a.
At least 30 hours of
business courses must be taken from Clayton State University.
Business courses are defined as any course with the following prefixes:
·
ACCT, FINA, MGMT,
MKTG;
·
BUSA (except BUSA
2201, 3111, 3112, and 3113).
b.
ECON 2105 and 2106
cannot be counted toward the residency requirement.
c.
At least 21 of the 30
hours of business courses must be upper division.
d.
Of the 21 upper division
business hours that must be taken from Clayton State University, the following must be included:
·
BUSA 4750, Strategic
Management;
·
for Accounting
majors, at least 12 hours of ACCT prefix;
·
for Management
majors, at least 12 hours of MGMT prefix numbered higher than MGMT 3101;
·
for Marketing majors,
at least 12 hours of MKTG prefix numbered higher than MKTG 3101;
·
for General Business
majors, at least 12 hours of business courses numbered higher than 3101 (not
counting BUSA 4750).
5. Area F Grades. Students must earn
a grade of C or better in the
following courses: ACCT 2102, ECON
2105, ECON 2106, and BUSA 2201. (Only
one grade of D is allowed in Area F,
and the only courses that allow D are
ACCT 2101 or BUSA 1105. If the student
has a grade of D in ACCT 2101 or BUSA
1105, the student must have at least one grade of B or higher in Area F to insure a 2.00 GPA in Area F.)
6. Upper Division Grades. All upper division
courses (including transfer courses) applied toward graduation (except for
non-business electives) must be completed with a grade of C or better (or K). (K
grade is given for credit by examination, e.g., CLEP).
7. Transfer Credit. The School of Business normally accepts equivalent or substitutable transfer courses toward graduation at Clayton State University; however, the School reserves the right to determine whether credit earned at other institutions can be applied toward graduation. Acceptance of transfer credit by the University does not guarantee that it will be applied toward B.B.A. requirements. In general, credit for courses completed at other institutions must have been taken at the same level as the equivalent course at Clayton State University. If a course similar to an upper division Clayton State University course has been taken at the lower-division level, the student may, in some cases, be allowed to validate the credit by passing a proficiency examination in the subject area.
8. Prerequisites. Students
should pay careful attention to course prerequisites in order to sequence
courses appropriately in their programs of work. This is especially important at the sophomore-junior transition
and as students near the end of their graduation requirements. All
business prerequisites for School of Business courses require that a student
earn a grade of C or better (or K) in the prerequisite business courses
before the student may take a course requiring the prerequisite. See the Course Description chapter to
determine prerequisites for each course. A
student may be removed from any course for which he or she has not met the prerequisite. Only the Dean and Associate Dean of Business have the
authority to waive prerequisites for School of Business courses.
lEARNING OUTCOMES FOR THE B.B.A.
The
B.B.A.
curriculum is designed to enable all graduates to meet the following ten learning
outcomes. In addition, each major within the B.B.A. has field-specific learning
outcomes which are listed with the appropriate curricula later in this chapter.
1.
Continuous
Management Improvement. In a competitive business situation, graduates will be able
to analyze the task environment, specify strategic goals and objectives,
provide essential organization structure, establish proper management controls,
and effect continuous management improvement.
2.
Interpersonal Communication. Graduates will
possess the interpersonal skills required for successful performance in
business negotiating, counseling, bargaining, dealing with customers, selling
ideas, and listening.
3.
Solving Business Problems. Under realistic
business conditions involving high risk, time pressure, and uncertainty,
graduates will have the ability to diagnose unstructured business problems,
critically evaluate the management alternatives available, and implement
effective plans of action.
4.
Understanding the business
environment. Graduates will understand today’s global
economy, the open systems environment in which modern business operates, and
the impact of cultural diversity in the workplace.
5.
utilizing
quantitative information. Graduates will prepare and use financial and other
quantitative information for business decision-making purposes such as
estimating, budgeting, and forecasting, but with full, explicit recognition of
the limitations of such information.
6.
influencing the behavior of other
workers. When employed, graduates will be able to
influence other workers’ behavior in an effective, efficient, and ethical
manner that elicits full performance potential, respects human dignity,
accommodates individual differences, and promotes team-building.
7.
computer literacy. Graduates will be
computer-literate and use modern computer-based management information systems
to improve their management performance and decision-making ability.
8.
critical thinking. Well-developed
proactive critical thinking skills will be evident from practice gained in progressive,
carefully assessed business problem-solving situations.
9.
understanding the legal environment
of business. Graduates will know how the law impacts
business administration and possess an excellent working knowledge of generic
legal issues in human resource management.
10.
preparation for continued
professional development. Graduates will enhance their continued
professional development in business administration by their demonstrated
fluency in the language of business and their proven ability to use business
literature and research for personal growth and applied problem-solving.
BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.)
Curriculum
The
B.B.A. curriculum is presented below in two parts:
1.
Courses required for all B.B.A. majors
2.
Specific courses required
for each B.B.A. major
· Accounting
· Management
· Marketing
· General Business.
COURSES REQUIRED FOR ALL
B.B.A. MAJORS
A1. Composition
(Take BOTH)
ENGL 1101 English Composition I (3-0-3)*
ENGL 1102 English Composition II (3-0-3)
* A grade of C or
better (or K) is required in ENGL
1101.
A2. Mathematics (Choose ONE—Math 1231 is recommended for B.B.A. students who have the
appropriate placement score.)
MATH 1101 Mathematical Modeling (3-0-3)*
MATH 1231 Introductory Statistics (3-0-3)**
MATH 1241 Survey of Calculus (3-0-3)**
MATH 1113 Precalculus (3-0-3)**
MATH 1501 Calculus I (4-0-4)**
* MATH 1111, College Algebra, which is offered
only by distance learning, may be substituted.
** Students must have math placement scores beyond
MATH 1101 to use these courses in Area A.
The extra hour in MATH 1501 will be excess credit for B.B.A. students.
B1. ALL students take this course:
CRIT 1101 Critical Thinking across the Curriculum
(3-0-3)
B2. Take two hours from the following*:
COMM 1001 Presentational Speaking (1-0-1)
(Students may exempt this course by demonstration of basic skill and
then take COMM 1002, CPTG 1002, or CPTG 1010.)
COMM 1002 Presentation
Applications (1-0-1)
(Completion of or exemption from COMM 1001 is prerequisite
to COMM 1002.)
CPTG 1002 Introduction to Web-Page Development
(0-2-1)
(Completion of or exemption from COMM 1001 is prerequisite
to CPTG 1002.)
CPTG 1010 Computing with Spreadsheets (0-2-1)
(Completion of MATH 1101 or higher [or equivalent placement
score] and completion of or exemption
from COMM 1001 are prerequisite to this course. This course can be used in Area D when taken in conjunction with
CPTG 1111.)
COMM 1110 Spoken Communication (3-0-3)
(A
maximum of two hours can apply to Area B; the balance will be excess
credit. COMM 1110 is not open to
students registered for or with credit for COMM 1001 or 1002 except with
permission of the Humanities department head.
Students who need to apply this course to Area F should choose other
options in Area B.)
Foreign
Language Options:
The courses numbered 1999 are for students who have strong
beginning skills but need review before entering intermediate-level
courses. The 1002 courses are
appropriate for students who took two years of high school language but lack
confidence in their skill level. (A
maximum of two hours of 1002 can apply to Area B; the balance will be excess
credit.)
SPAN 1002 Elementary Spanish II (3-0-3)
FREN 1002 Elementary French II (3-0-3)
SPAN 1999 Spanish Review and Transition (1-0-1)
FREN 1999 French Review and Transition (1-0-1)
* Business majors may choose to take 8 hours of Science in
Area D1 in which case only one hour is required in Area B2.
C1. Literature/Philosophy (or intermediate
foreign language)
(Choose ONE)
ENGL 2111 World Literature I—Pre-Modern (3-0-3)
ENGL 2112 World
Literature II—Modern World (3-0-3)
ENGL 2130 American
Literature (3-0-3)
PHIL 2201 Introduction
to World Philosophy (3-0-3)
SPAN 2001 Intermediate Spanish (3-0-3)*
FREN 2001 Intermediate French (3-0-3)*
SPAN 2002 Intermediate
Spanish (3-0-3)*
FREN 2002 Intermediate
French (3-0-3)*
C2. Fine Arts (or intermediate foreign language)
(Choose ONE)
ART 2301 Art
of the Pre-Modern World (3-0-3)
ART 2302 Art
of the Modern World (3-0-3)
THEA 1100 Theater
Appreciation (3-0-3)
MUSC 2101 Music
Appreciation (3-0-3)
MUSC 2301 Introduction
to World Music (3-0-3)
PHIL 2401 Introduction
to Aesthetics (3-0-3)
SPAN 2001 Intermediate Spanish (3-0-3)*
FREN 2001 Intermediate French (3-0-3)*
SPAN 2002 Intermediate
Spanish (3-0-3)*
FREN 2002 Intermediate
French (3-0-3)*
* Language at the 1002-level or equivalent is
prerequisite to 2001; 2001 or equivalent is prerequisite to 2002. Native speakers of a language may enroll in
courses in that language only with permission of the Department of Humanities.
Note: The Area D listed here is the 10-hour
version that most B.B.A. majors choose.
Business majors may choose to take an 8-hour sequence in the principles
science courses designed for science majors.
See the Arts & Sciences chapter of this catalog. Students who take the 8-hour sequence only
need one hour in B-2.
D1. Take
ONE of the following science sequences:
a) SCI 1111 Integrated Science I (3-0-3)
SCI 1111L Integrated Science I Laboratory (0-2-1)
(SCI 1111 and 1111L are
corequisite.)
SCI
1112 Integrated Science II (3-0-3)
b) BIOL 1111 Introductory Biology I (3-0-3)
BIOL 1111L Introductory
Biology Laboratory (0-2-1)
(BIOL 1111 and 1111L are corequisite.)
BIOL 1112 Introductory
Biology II (3-0-3)
c) CHEM 1151 Survey of Chemistry I (3-0-3)
CHEM 1151L Survey of Chemistry Laboratory (0-2-1)
(CHEM 1151 and 1151L are
corequisite.)
CHEM 1152 Survey of Chemistry II (3-0-3)
(CHEM 1152 has a lab, but it is only required for certain health science majors.)
d) PHYS 1111 Introductory Physics I (3-0-3)
PHYS 1111L Introductory Physics
Laboratory (0-2-1)
(PHYS 1111 and 1111L are corequisite, and MATH 1101
or higher is prerequisite.)
PHYS 1112 Introductory Physics II (3-0-3)
(PHYS 1112 has a
lab, but it is only required for certain life science majors.)
D2. Additional Science, Math, or Technology (3
hours)
NOTE: B.B.A. students who did not take MATH 1231 or higher in Area A
must take it here or as a non-business elective.
MATH 1231 Introductory Statistics (3-0-3)*
MATH 1241 Survey of Calculus (3-0-3)*
MATH 1113 Precalculus (3-0-3)*
MATH 1501 Calculus I (4-0-4)**
MATH 2502 Calculus II (4-0-4)**
CPTG 1111 Introduction to Computing (1-2-2)#
CPTG 1010 Computing with Spreadsheets (0-2-1)#
CSCI 1301 Computer Science I (3-0-3)
SCI 1901 Selected Topics in Science (3-0-3)
(See the schedule of classes for specific topics including Astronomy, Botany, Extraordinary Chemistry, Health and Disease, Energy, Forensics, Sex and Gender, and Human Genetics.)
* MATH 1101 or higher (or equivalent placement score) is prerequisite.
** MATH 1113 is prerequisite to MATH 1501, which is, in turn, prerequisite to MATH 2502. The extra hour will be excess credit.
# Both CPTG 1111 and 1010 must be taken to count in Area D.
E1. History and Government (Take BOTH)
POLS 1101 American
Government (3-0-3)
HIST 2110 Themes in U.S. History (3-0-3)
E2. Behavioral Science (Choose ONE)
SOCI 1101 Introduction
to Sociology (3-0-3)
PSYC 1101 Introduction
to General Psychology (3-0-3)
E3. Capstone Course (Choose ONE)
Prerequisite for both options: POLS 1101, HIST 2110, and
(PSYC 1101 or SOCI 1101).
SOSC 2501 Survey of Social Sciences and Contemporary
Issues (3-0-3)
HIST 1110 Themes
in World History (3-0-3)
Note: See B.B.A. requirement #4 for Area F grade
requirements.
ACCT 2101 Principles of Accounting I (3-0-3)
ACCT 2102 Principles of Accounting II (3-0-3)
[prerequisite: ACCT
2101]
ECON 2105 Principles of Macroeconomics (3-0-3)
ECON 2106 Principles of Microeconomics (3-0-3)
BUSA 1105 Introduction to Business (3-0-3)
BUSA 2201 Fundamentals of Computer Applications
(3-0-3)
_____
Area F courses are prerequisite to all upper division core courses for
B.B.A. students. Other prerequisites
for B.B.A. students are listed with each course.
BUSA 3101 Business
Statistics (3-0-3)
[prerequisite: MATH
1231 or higher]
BUSA 3370 Business Law (3-0-3)
FINA 3101 Managerial
Finance (3-0-3)
MGMT 3101 Principles
of Management (3-0-3)
MGMT 3102 Performance/Quality
Management (3-0-3)
[prerequisite: MGMT 3101 and BUSA 3101]
MGMT 3120 Managerial
Communications (3-0-3)
[prerequisite: ENGL 1102]
MKTG 3101 Principles
of Marketing (3-0-3)
See the majors
listed on following pages for the specific requirements and electives for each
major: Accounting, Management, Marketing, and General Business.
BUSA 4750 Strategic Management (3-0-3)
[This course is to be taken in the last two semesters, preferably the last, of a student’s program. Prerequisite: Senior standing, completion of 3000-level business core, and satisfactory completion of the official School of Business writing assessment.]
Any nine semester credit hours offered by the University outside the School of Business, except:
Physical Education (PHED) courses; courses offered for institutional
credit only (e.g., WLAB 1999, WLAB 2999); HSCI 2201, HCMG 3101, and career and
institutional credit courses that generally do not fulfill requirements for a
baccalaureate degree and are annotated in each heading as such in the Course
Descriptions chapter of this catalog (e.g., OFFC, CNET).
IMPORTANT NOTE:
B.B.A. students who did not take MATH 1231 or higher in Areas A or D
must take it as a non-business elective.
_________
Junior and Senior Total Hours 60 hours
Grand Total Hours for the B.B.A. 120 hours
(See also Courses Required for All B.B.A. Majors.)
(Check the Course Descriptions chapter for prerequisites.)
ACCT 2102 is prerequisite to ACCT 3110 and 3351; ACCT 3351
is prerequisite to 3352 and all 4000-level ACCT courses.
ACCT 3110 Managerial Cost Accounting (3-0-3)
ACCT 3351 Intermediate Accounting I (3-0-3)
ACCT 3352 Intermediate Accounting II (3-0-3)
ACCT 4330 Accounting Information Systems (3-0-3)
ACCT 4450 Income Taxation I (3-0-3)
ACCT 4480 Auditing (3-0-3)
ACCT 4220 Advanced Accounting (3-0-3)
ACCT 4440 Governmental and Not-for-Profit Accounting
(3-0-3)
ACCT 4451 Income Taxation II (3-0-3)
ACCT 4800 Selected Topics in Accounting (3-0-3)
ACCT 4900 Directed Research and Reading (V)
BUSA 4446 Managerial Economics (3-0-3)
BUSA 4850 Internship/Cooperative Education (0-V-3)
BUSA 4900 Directed Research and Readings (V)
FINA 3100 Personal Financial Management (3-0-3)
FINA 4401 Investments (3-0-3)
MGMT 4101 Human Resource Management (3-0-3)
MGMT 4102 Organizational Behavior (3-0-3)
MGMT 4111 Leadership (3-0-3)
MGMT 4302 Case Studies in Performance Quality
Management (3-0-3)
MGMT 4311 Entrepreneurship
(3-0-3)
MGMT 4403 International
Management (3-0-3)
MGMT 4510 Labor Law/Relations (3-0-3)
MGMT 4700 Applied Managerial Decision Making (3-0-3)
MGMT 4800 Selected Topics in Management (3-0-3)
MKTG 3302 Consumer Behavior (3-0-3)
MKTG 3312 Services Marketing (3-0-3)
MKTG 4104 Marketing Research and Analysis (3-0-3)
MKTG 4106 Promotion Strategy (3-0-3)
MKTG 4207 Sales and Sales Management (3-0-3)
MKTG 4420 International Marketing (3-0-3)
MKTG 4510 Retailing (3-0-3)
MKTG 4750 Marketing Management (3-0-3)
MKTG 4800 Selected Topics in Marketing (3-0-3)
________
Total Major Courses &
Business Electives 27 hours
Learning
OUTCOMES for Accounting:
1.
Accounting Basics. graduates will
understand basic accounting terminology, principles, and concepts.
2.
research. Graduates will
understand methods of research in accounting.
3. professional communication. Graduates will be able to communicate accounting information in a professionally appropriate
way.
4.
professional development. Graduates will be
aware of career, advanced study, and certification options.
5. microcomputers. Graduates will be able to make effective use of microcomputers for spreadsheets and other accounting
applications.
6. solving accounting problems. Graduates will be able to develop and defend theoretical and practical solutions to accounting
problems.
7.
cost and behavioral models. Graduates will be
able to apply models to recognize cost and behavioral constraints.
8.
tax and financial accounting. Graduates will
understand tax and financial accounting implications.
9.
earnings and profit. Graduates will
understand the determination of earnings and profits.
(See also Courses Required for All B.B.A. Majors.)
(Check the Course Descriptions chapter for prerequisites.)
MGMT 4101 Human
Resource Management (3-0-3)
MGMT 4111 Leadership
(3-0-3)
MGMT 4403 International Management (3-0-3)
MGMT 4700 Applied
Managerial Decision Making (3-0-3)
At least two must have a MGMT prefix, and at least two must not have MGMT prefix.
ACCT 3110 Managerial Cost Accounting (3-0-3)
ACCT 3351 Intermediate Accounting I (3-0-3)
ACCT 3352 Intermediate Accounting II (3-0-3)
ACCT 4220 Advanced Accounting (3-0-3)
ACCT 4330 Accounting Information Systems (3-0-3)
ACCT 4440 Governmental and Not-for-Profit Accounting
(3-0-3)
ACCT 4450 Income Taxation I (3-0-3)
ACCT 4480 Auditing (3-0-3)
ACCT 4551 Income Taxation II (3-0-3)
ACCT 4800 Selected Topics in Accounting (3-0-3)
ACCT 4900 Directed Research and Reading (V)
BUSA 4446 Managerial Economics (3-0-3)
BUSA 4850 Internship/Cooperative Education (0-V-3)
BUSA 4900 Directed Research and Readings (V)
FINA 3100 Personal Financial Management (3-0-3)
FINA 4401 Investments (3-0-3)
MGMT 4102 Organizational Behavior (3-0-3)
MGMT 4302 Case Studies in Performance Quality
Management
MGMT 4311 Entrepreneurship (3-0-3)
MGMT 4510 Labor Law/Relations (3-0-3)
MGMT 4800 Selected Topics in Management (3-0-3)
MKTG 3302 Consumer Behavior (3-0-3)
MKTG 3312 Services Marketing (3-0-3)
MKTG 4104 Marketing Research and Analysis (3-0-3)
MKTG 4106 Promotion Strategy (3-0-3)
MKTG 4207 Sales and Sales Management (3-0-3)
MKTG 4420 International Marketing (3-0-3)
MKTG 4510 Retailing (3-0-3)
MKTG 4750 Marketing Management (3-0-3)
MKTG 4800 Selected Topics in Marketing (3-0-3)
_____
Total Major Courses &
Business Electives 27 hours
Learning
OUTCOMES for Management:
1.
planning. Graduates will be
able to plan in a management setting.
2.
ORGANIZING. Graduates will be
able to organize in a management setting.
3.
leading. Graduates will
demonstrate the ability to lead effectively and appropriately in a realistic
business environment.
4. controlling. Graduates will demonstrate the ability to establish and implement appropriate management control systems in
business operations.
5.
communicating. Graduates will be
able to communicate effectively in a business environment.
(See also Courses Required for All B.B.A. Majors.)
(Check the Course Descriptions chapter for prerequisites.)
MKTG 4104 Marketing
Research and Analysis (3-0-3)
MKTG 4207 Sales
and Sales Management (3-0-3)
MKTG 4420 International
Marketing (3-0-3)
MKTG 4750 Marketing
Management (3-0-3)
At least two must have a MKTG prefix; and at least two must not have MKTG prefix.
ACCT 3110 Managerial Cost Accounting (3-0-3)
ACCT 3351 Intermediate Accounting I (3-0-3)
ACCT 3352 Intermediate Accounting II (3-0-3)
ACCT 4220 Advanced Accounting (3-0-3)
ACCT 4330 Accounting Information Systems (3-0-3)
ACCT 4440 Governmental and Not-for-Profit Accounting
(3-0-3)
ACCT 4450 Income Taxation I (3-0-3)
ACCT 4480 Auditing (3-0-3)
ACCT 4551 Income Taxation II (3-0-3)
ACCT 4800 Selected Topics in Accounting (3-0-3)
ACCT 4900 Directed Research and Reading (V)
BUSA 4446 Managerial Economics (3-0-3)
BUSA 4850 Internship/Cooperative Education (0-V-3)
BUSA 4900 Directed Research and Readings (V)
FINA 3100 Personal Financial Management (3-0-3)
FINA 4401 Investments (3-0-3)
MGMT 4101 Human Resource Management (3-0-3)
MGMT 4102 Organizational Behavior (3-0-3)
MGMT 4111 Leadership (3-0-3)
MGMT 4302 Case Studies in Performance Quality
Management (3-0-3)
MGMT 4311 Entrepreneurship
(3-0-3)
MGMT 4403 International
Management (3-0-3)
MGMT 4510 Labor Law/Relations (3-0-3)
MGMT 4700 Applied Managerial Decision Making (3-0-3)
MGMT 4800 Selected Topics in Management (3-0-3)
MKTG 3302 Consumer Behavior (3-0-3)
MKTG 3312 Services Marketing (3-0-3))
MKTG 4106 Promotion Strategy (3-0-3)
MKTG 4510 Retailing (3-0-3)
MKTG 4800 Selected Topics in Marketing (3-0-3)
_____
Total Major Courses &
Business Electives 27 hours
LEARNING OUTCOMES FOR MARKETING:
1.
principles. Students
will be able to specify the classic principles of marketing and the essential components
of a marketing plan.
2.
problem solving. Given an
unstructured business case problem, students will demonstrate the ability to
define the marketing issues in that problem and formulate an efficient and
effective plan to resolve them.
3.
research. Students will
demonstrate the ability to plan and conduct basic marketing research, as
appropriate to the development of a marketing plan.
4.
Legal-ethical issues. Students
will recognize legal and ethical issues raised in aspects of marketing work and
will be able to define, analyze, and resolve those issues in an appropriate
manner.
5.
integration. Students will
demonstrate their understanding of the relationship between marketing functions
and all other functions of a business, and they will be able to evaluate the
impact of a proposed marketing strategy on other functions such as finance,
sales, and manufacturing.
(See also Courses Required for All B.B.A. Majors.)
(Check the Course Descriptions chapter for prerequisites.)
NOTE: Must include
at least one course in MGMT, one in MKTG, and one in ACCT or ECON or FINA.
Courses should be selected in consultation with an academic advisor.
ACCT 3110 Managerial Cost Accounting (3-0-3)
ACCT 3351 Intermediate Accounting I (3-0-3)
ACCT 3352 Intermediate Accounting II (3-0-3)
ACCT 4220 Advanced Accounting Topics (3-0-3)
ACCT 4330 Accounting Information Systems (3-0-3)
ACCT 4440 Governmental and Not-for-Profit Accounting
(3-0-3)
ACCT 4450 Income Taxation I (3-0-3)
ACCT 4480 Auditing (3-0-3)
ACCT 4551 Income Taxation II (3-0-3)
ACCT 4800 Selected Topics in Accounting (3-0-3)
ACCT 4900 Directed Research and Reading (V)
BUSA 4446 Managerial Economics (3-0-3)
BUSA 4850 Internship/Cooperative Education (0-V-3)
BUSA 4900 Directed Research and Readings (V)
FINA 3100 Personal Financial Management (3-0-3)
FINA 4401 Investments (3-0-3)
MGMT 4101 Human Resource Management (3-0-3)
MGMT 4102 Organizational Behavior (3-0-3)
MGMT 4111 Leadership (3-0-3)
MGMT 4302 Case Studies in Performance Quality
Management (3-0-3)
MGMT 4311 Entrepreneurship
(3-0-3)
MGMT 4403 International
Management (3-0-3)
MGMT 4510 Labor Law/Relations (3-0-3)
MGMT 4700 Applied Managerial Decision Making (3-0-3)
MGMT 4800 Selected Topics in Management (3-0-3)
MKTG 3302 Consumer Behavior (3-0-3)
MKTG 3312 Services Marketing (3-0-3)
MKTG 4104 Marketing Research and Analysis (3-0-3)
MKTG 4106 Promotion Strategy (3-0-3)
MKTG 4207 Sales and Sales Management (3-0-3)
MKTG 4420 International Marketing (3-0-3)
MKTG 4510 Retailing (3-0-3)
MKTG 4750 Marketing Management (3-0-3)
MKTG 4800 Selected Topics in Marketing (3-0-3)
_____
Total Major Courses &
Business Electives 27 hours