CHAPTER 7

SCHOOL OF BUSINESS

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GENERAL INFORMATION

BACHELOR OF BUSINESS ADMINISTRATION CURRICULUM

Courses Required For All B.B.A. Majors

Accounting Major

Management Major

Marketing Major

General Business Major

 

 

SCHOOL OF BUSINESS

Ernest Miller, Dean

Business and Health Sciences Building, BHS-11

(770) 961-3410

http://business.clayton.edu/

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GENERAL INFORMATION

 

The specific objectives of the School of Business are as follows:

1. to provide education and training for

a. entry-level professional positions in accounting, marketing, management, and related fields;

b. careers as professional managers and management specialists;

c. broad business backgrounds for entrepreneurs who plan to develop and operate their own businesses; and

2. to provide public service through special programs and courses, projects, consultation, and advising.

The School of Business offers five programs leading to the Bachelor of Business Administration (B.B.A.):*

Students who are not sure of their area of specialization should initially declare a major in General Business. The School also offers an Associate of Arts with a program of study in Business Administration for students who complete Area A-F and other associate degree graduation requirements.

* The School of Business is phasing out the major in Computer Information Systems. Students who have taken upper division courses in this major should consult a School of Business advisor about transition. New students interested in this field should consider the Bachelor of Information Technology offered by the New College for Economic and Community Development.

 

 

BACHELOR OF BUSINESS ADMINISTRATION REQUIREMENTS

 

Students in the School of Business must meet all University admission, academic progression, and graduation requirements. In addition, the Bachelor of Business Administration (B.B.A.) has the following program-specific requirements:

  1. Writing Assessment. All B.B.A. students are required to pass the official School of Business writing assessment prior to enrollment in BSAD 4750. The official writing assessment is administered in MGMT 3120, Managerial Communications. Transfer students who are granted credit equivalent for MGMT 3120 must take the official writing assessment during the first term of Clayton State University enrollment in which they take an upper-division business course. (Transfer students must contact the School of Business for information about assessment procedures.)

Students who fail to pass the official School of Business writing assessment on the first attempt are required to enroll in WLAB 2999, Writing Laboratory II. Such students must enroll in WLAB 2999 for their next term of attendance and in each subsequent term until they have passed the official writing assessment by earning a grade of C or better in the course. Students who are required to take WLAB 2999 but neglect to do so are subject to having their registration in other courses cancelled.

2. Residency Requirements. Students must complete a minimum of 18 semester hours of upper-division work in residence at Clayton State University. The 18 hours must be divided as follows:

a. 3 hours in any upper-division School of Business courses (no restrictions)

b. 12 hours in the major not counting the "Required 3000-level Business Core." For specific majors this includes

-- Accounting: 12 hours with ACCT prefix

-- Management: 12 hours with MGMT prefix (excluding MGMT 3101, 3102, and 3120)

-- Marketing: 12 hours with MKMC prefix (excluding MKMC 3101)

-- General Business: 12 hours outside the 3000-level core, no additional restrictions

c. 3 hours in BSAD 4750, Strategic Management
  1. Area F Grades. Students must earn a grade of C or better in the following courses: ACCT 2102, ECON 2105, ECON 2106, and BUSA 2201. (Only one grade of D is allowed in Area F, and the only courses that allow D are ACCT 2101 or BUSA 2106. If the student has a grade of D in ACCT 2101 or BUSA 2106, the student must have at least one grade of B or higher in Area F to insure a 2.00 GPA in Area F.)

4. Upper-Division Grades. All upper-division courses (including transfer courses) applied toward graduation (except for free electives) must be completed with a grade of C (or K) or better.

5. Transfer Credit. The School of Business normally accepts equivalent or substitutable transfer courses toward graduation at Clayton State University; however, the school reserves the right to determine whether credit earned at other institutions can be applied toward graduation. Acceptance of transfer credit by the University does not guarantee that it will be applied toward B.B.A. requirements. In general, credit for courses completed at other institutions must have been taken at the same level as the equivalent course at Clayton State University. If a course similar to an upper-division Clayton State University course has been taken at the lower-division level, the student may, in some cases, be allowed to validate the credit by passing a proficiency examination in the subject area.

6. Prerequisites. Students should pay careful attention to course prerequisites in order to sequence courses appropriately in their programs of work. This is especially important at the sophomore-junior transition and as students near the end of their graduation requirements. All prerequisites for School of Business courses require that a student earn a grade of C or better (or K) in the prerequisite courses before the student may take a course requiring the prerequisite. See the Course Description chapter to determine prerequisites for each course. A student may be removed from any course for which he or she has not met the prerequisite. Only the Dean and Associate Dean of Business have the authority to waive prerequisites for School of Business courses.

 

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RELATED PROGRAMS IN OTHER SCHOOLS

 

Clayton State University offers the Bachelor of Information Technology (B.I.T.) degree (including an Information Technology Management major under development) through the New College for Economic and Community Development. This program starts with a certificate, adds an associate degree, and builds to a baccalaureate. Students interested in careers in the rapidly expanding field of computer-based information technology should contact the School of Technology for more information (770-961-3415).

Students interested in management careers in the health care field should consider the B.S. in Health Care Management or the B.A.S. in Allied Health Administration. These programs are explained in the School of Health Sciences chapter of this catalog.

The School of Technology also offers some business-related programs that lead to applied associate and baccalaureate degrees and to certificates. Please refer to that chapter of the catalog for A.A.S., B.A.S., and certificate programs.

Students wishing to combine a business background with other areas of interest such as music or human services should consult the Integrative Studies chapter and the Integrative Studies tracks listed in the Arts & Sciences chapter of this catalog.

Business majors interested in careers in not-for-profit human services fields such as Red Cross and Boy Scouts may be able to include American Humanics Certification in their degree programs. See the Integrative Studies chapter for more information.

 

PLACEMENT ASSISTANCE

 

The Clayton State University Office of Career Services, located in the Student Center, is a job placement service especially attuned to the needs of business graduates. Information about these and other career services may be found in this catalog in the Services for Students chapter.

 

LEARNING OUTCOMES FOR THE B.B.A.

 

The B.B.A. curriculum is designed to enable all graduates to meet the following ten learning outcomes. In addition, each major within the B.B.A. has field-specific learning outcomes which are listed with the appropriate curricula later in this chapter.

  1. Continuous Management Improvement. In a competitive business situation, graduates will be able to analyze the task environment, specify strategic goals and objectives, provide essential organization structure, establish proper management controls, and effect continuous management improvement.
  2. Interpersonal Communication. Graduates will possess the interpersonal skills required for successful performance in business- negotiating, counseling, bargaining, dealing with customers, selling ideas, and listening.
  3. Solving Business Problems. Under realistic business conditions involving high risk, time pressure, and uncertainty, graduates will have the ability to diagnose unstructured business problems, critically evaluate the management alternatives available, and implement effective plans of action.
  4. Understanding the business environment. Graduates will understand today’s global economy, the open systems environment in which modern business operates, and the impact of cultural diversity in the workplace.
  5. utilizing quantitative information. Graduates will prepare and use financial and other quantitative information for business decision-making purposes such as estimating, budgeting, and forecasting, but with full, explicit recognition of the limitations of such information.
  6. influencing the behavior of other workers. When employed, graduates will be able to influence other workers’ behavior in an effective, efficient and ethical manner that elicits full performance potential, respects human dignity, accommodates individual differences, and promotes team-building.
  7. computer literacy. Graduates will be computer-literate and use modern computer-based management information systems to improve their management performance and decision-making ability.
  8. critical thinking. Well-developed proactive critical thinking skills will be evident from practice gained in progressive, carefully assessed business problem-solving situations.
  9. understanding the legal environment of business. Graduates will know how the law impacts business administration and possess an excellent working knowledge of generic legal issues in human resource management.
  10. preparation for continued professional development. Graduates will enhance their continued professional development in business administration by their demonstrated fluency in the language of business and their proven ability to use business literature and research for personal growth and applied problem-solving.

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BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.)

Curriculum

 

The B.B.A. curriculum is presented below in two parts:

  1. Courses required for all B.B.A. majors
  2. Specific courses required for each B.B.A. major

 

 

COURSES REQUIRED FOR ALL B.B.A. MAJORS

 

ESSENTIAL SKILLS (Area A) 9 hours

A1. Composition (Take BOTH)

ENGL 1101 English Composition I (3-0-3)

ENGL 1102 English Composition II (3-0-3)

A2. Mathematics (Choose ONE—Math 1241 is recommended for B.B.A. students who have the appropriate placement score.)

MATH 1101 Mathematical Modeling (3-0-3)*

MATH 1231 Introductory Statistics (3-0-3)**

MATH 1241 Survey of Calculus (3-0-3)**

MATH 1113 Precalculus (3-0-3)**

MATH 1501 Calculus I (4-0-4)**

* MATH 1111, College Algebra, which is offered only by distance learning, may be substituted.

** Students must have math placement scores beyond MATH 1101 to use these courses in Area A. The extra hour in MATH 1501 will be excess credit for B.B.A. students.

CRITICAL THINKING AND COMMUNICATION (Area B)

(Includes foreign language and other options) 4-5 hours

B1. ALL students take this course:

CRIT 1101 Critical Thinking across the Curriculum (3-0-3)

B2. Take ONE or TWO of the following courses:

-- Students who take 10 hours in Area D must apply two hours to B2. This option will apply to most B.B.A. students.

-- Students who take 11 hours in Area D apply only one hour to B2. This option applies to students who choose to take eight hours of science in Area D.

COMM 1001 Presentational Speaking (1-0-1)

(Students may exempt this course by demonstration of basic skill and then take COMM 1002, CPTG 1002, or CPTG 1010.)

COMM 1002 Presentation Applications (1-0-1)

(Completion of or exemption from COMM 1001 is prerequisite to COMM 1002.)

CPTG 1002 Introduction to Web-Page Development (0-2-1)

(Completion of or exemption from COMM 1001 is prerequisite to CPTG 1002.)

CPTG 1010 Computing with Spreadsheets (0-2-1)

(Completion of MATH 1101 or higher [or equivalent placement score] and completion of or exemption from COMM 1001 are prerequisite to this course. This course can be used in Area D when taken in conjunction with CPTG 1111.)

COMM 1110 Spoken Communication (3-0-3)

(A maximum of two hours can apply to Area B; the balance will be excess credit. COMM 1110 is not open to students registered for or with credit for COMM 1001 or 1002 except with permission of the Humanities department head. Students who need to apply this course to Area F should choose other options in Area B.)

Foreign Language Options:

The courses numbered 1999 are for students who have strong beginning skills but need review before entering intermediate-level courses. The 1002 courses are appropriate for students who took two years of high school language but lack confidence in their skill level. (A maximum of two hours of 1002 can apply to Area B; the balance will be excess credit.)

SPAN 1002 Elementary Spanish II (3-0-3)*

FREN 1002 Elementary French II (3-0-3)*

GRMN 1002 Elementary German II (3-0-3)*

SPAN 1999 Spanish Review and Transition (1-0-1)*

FREN 1999 French Review and Transition (1-0-1)*

GRMN 1999 German Review and Transition (1-0-1)*

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HUMANITIES (Area C) 6 hours

C1. Literature/Philosophy (or intermediate foreign language)

(Choose ONE)

ENGL 2111 World Literature I--Pre-Modern (3-0-3)

ENGL 2112 World Literature II--Modern World (3-0-3)

ENGL 2130 American Literature (3-0-3)

PHIL 2201 Introduction to World Philosophy (3-0-3)

PHIL 2301 Ethics in Contemporary Perspective (3-0-3)

SPAN 2001 Intermediate Spanish (3-0-3)*

FREN 2001 Intermediate French (3-0-3)*

GRMN 2001 Intermediate German (3-0-3)*

SPAN 2002 Intermediate Spanish (3-0-3)*

FREN 2002 Intermediate French (3-0-3)*

GRMN 2002 Intermediate German (3-0-3)*

C2. Fine Arts (or intermediate foreign language)

(Choose ONE)

HUMN 2101 The Arts and Society (3-0-3)

ART 2301 Art of the Pre-Modern World (3-0-3)

ART 2302 Art of the Modern World (3-0-3)

THEA 1100 Theater Appreciation (3-0-3)

MUSC 2101 Music Appreciation (3-0-3)

MUSC 2301 Introduction to World Music (3-0-3)

PHIL 2401 Introduction to Aesthetics (3-0-3)

SPAN 2001 Intermediate Spanish (3-0-3)*

FREN 2001 Intermediate French (3-0-3)*

GRMN 2001 Intermediate German (3-0-3)*

SPAN 2002 Intermediate Spanish (3-0-3)*

FREN 2002 Intermediate French (3-0-3)*

GRMN 2002 Intermediate German (3-0-3)*

* Language at the 1002-level or equivalent is prerequisite to 2001; 2001 or equivalent is prerequisite to 2002. Native speakers of a language may enroll in courses in that language only with permission of the Department of Humanities.

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NATURAL SCIENCES AND MATHEMATICS

(Area D) 10 hours

Note: The Area D listed here is the 10-hour version for students not majoring in the sciences or health sciences. Students taking 10 hours in Area D must take 2 hours in Area B2. Most students majoring in business will choose this version of Area D. (Business majors may choose to take an 8-hour sequence in the principles courses designed for science majors. See the Arts & Sciences chapter of this catalog.)

D1. Take ONE of the following science sequences:

a) SCI 1111 Integrated Science I (3-0-3)

SCI 1111L Integrated Science I Laboratory (0-2-1)

(SCI 1111 and 1111L are corequisite.)

SCI 1112 Integrated Science II (3-0-3)

b) BIOL 1111 Introductory Biology I (3-0-3)

BIOL 1111L Introductory Biology Laboratory (0-2-1)

(BIOL 1111 and 1111L are corequisite.)

BIOL 1112 Introductory Biology II (3-0-3)

c) CHEM 1151 Survey of Chemistry I (3-0-3)

CHEM 1151L Survey of Chemistry Laboratory (0-2-1)

(CHEM 1151 and 1151L are corequisite.)

CHEM 1152 Survey of Chemistry II (3-0-3)

(CHEM 1152 has a lab, but it is only required for certain health science majors.)

d) PHYS 1111 Introductory Physics I (3-0-3)

PHYS 1111L Introductory Physics Laboratory (0-2-1)

(PHYS 1111 and 1111L are corequisite, and MATH 1101 or higher is prerequisite.)

PHYS 1112 Introductory Physics II (3-0-3)

(PHYS 1112 has a lab, but it is only required for certain life science majors.)

D2. Additional Science, Math, or Technology (Take one of the following MATH or SCI courses or the two CPTG courses.)

NOTE: B.B.A. students who did not take MATH 1241 in Area A must take it here or as a non-business elective.

MATH 1231 Introductory Statistics (3-0-3)*

MATH 1241 Survey of Calculus (3-0-3)*

MATH 1113 Precalculus (3-0-3)*

MATH 1501 Calculus I (4-0-4)**

MATH 2502 Calculus II (4-0-4)**

CPTG 1111 Introduction to Computing (1-2-2)#

CPTG 1010 Computing with Spreadsheets (0-2-1)#

SCI 1901 Selected Topics in Science (3-0-3)

(See the schedule of classes for specific topics including Astronomy, Botany, Extraordinary Chemistry, Health and Disease, Energy, Forensics, Sex and Gender, and Human Genetics.)

* MATH 1101 or higher (or equivalent placement score) is prerequisite.

** MATH 1113 is prerequisite to MATH 1501, which is, in turn, prerequisite to MATH 2502. The extra hour will be excess credit.

# Both CPTG 1111 and 1010 must be taken to count in Area D.

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SOCIAL SCIENCES (Area E) 12 hours

E1. History and Government (Take BOTH)

POLS 1101 American Government (3-0-3)

HIST 2110 Themes in U.S. History (3-0-3)

E2. Behavioral Science (Choose ONE)

SOCI 1101 Introduction to Sociology (3-0-3)

PSYC 1101 Introduction to General Psychology (3-0-3)

E3. Capstone Course (Choose ONE)

Prerequisite for both options: POLI 1101, HIST 2110, and (PSYC 1101 or SOCI 1101)

SOSC 2501 Survey of Social Sciences and Contemporary Issues (3-0-3)

HIST 1110 Themes in World History (3-0-3)

REQUIRED 2000-LEVEL BUSINESS CORE (Area F) 18 hours

ACCT 2101 Principles of Accounting I (3-0-3)

ACCT 2102 Principles of Accounting II (3-0-3)

[prerequisite: ACCT 2101]

ECON 2105 Principles of Macroeconomics (3-0-3)

ECON 2106 Principles of Microeconomics (3-0-3)

BUSA 2106 The Environment of Business (3-0-3)

BUSA 2201 Fundamentals of Computer Applications (3-0-3)

_____

Freshman and Sophomore Total Hours 60 hours

REQUIRED 3000-LEVEL BUSINESS CORE 18 hours

The following courses are prerequisite to all upper division core courses for B.B.A. students: ACCT 2102, BUSA 2201, ECON 2105/2106. Other prerequisites for B.B.A. students are listed with each course.

BUSA 3101 Business Statistics (3-0-3)

[prerequisite: MATH 1241 or MATH 1501]

FINA 3101 Managerial Finance (3-0-3)

MGMT 3101 Principles of Management (3-0-3)

MGMT 3102 Performance/Quality Management (3-0-3)

[prerequisite: MGMT 3101]

MGMT 3120 Managerial Communications (3-0-3)

[prerequisite: ENGL 1102]

MKTG 3101 Principles of Marketing (3-0-3)

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MAJOR COURSES & BUSINESS ELECTIVES 30 hours

See the majors listed on following pages for the specific requirements and electives for each major: Accounting, Management, Marketing, and General Business.

BUSINESS CAPSTONE (All B.B.A. Students, regardless of major, must take the capstone course.) 3 hours

BUSA 4750 Strategic Management (3-0-3)

[This course is to be taken in the last two semesters, preferably the last, of a student’s program. Prerequisite: Senior standing, completion of 3000-level business core, and satisfactory completion of the official School of Business writing assessment.]

NON-BUSINESS ELECTIVES 9 hours

Any nine semester credit hours offered by the University outside the School of Business, except: Physical Education (PHED) courses; courses offered for institutional credit only (e.g., COMM 1999, COMM 2999); HSCI 2201, HCMG 3101, and career courses that generally do not fulfill requirements for a baccalaureate degree and are annotated as such in the catalog.

IMPORTANT NOTE: B.B.A. students who did not take MATH 1241 in Areas A or D must take it as a non-business elective.

_________

Junior and Senior Total Hours 60 hours

Grand Total Hours for the B.B.A. 120 hours

 

 

ACCOUNTING MAJOR

(See also Courses Required for All B.B.A. Majors.)

(Check the Course Description chapter for prerequisites.)

 

Required Accounting Core 18 hours

ACCT 2102 is prerequisite to ACCT 3110 and 3351; ACCT 3351 is prerequisite to 3352 and all 4000-level ACCT courses.

ACCT 3351 Intermediate Accounting I (3-0-3)

ACCT 3352 Intermediate Accounting II (3-0-3)

ACCT 3110 Managerial Cost Accounting (3-0-3)

ACCT 4450 Income Taxation I (3-0-3)

ACCT 4480 Auditing (3-0-3)

ACCT 4330 Accounting Information Systems (3-0-3)

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Choose FOUR upper division business electives 12 hours

At least two must have a prefix other than ACCT.

Check course descriptions for prerequisites.

ACCT 4220 Advanced Accounting (3-0-3)

ACCT 4451 Income Taxation II (3-0-3)

ACCT 4440 Governmental and Not-for-Profit Accounting (3-0-3)

ACCT 4800 Selected Topics in Accounting (3-0-3)

BUSA 3370 Business Law (3-0-3)

BUSA 4900 Directed Research and Readings (3-0-3)

BUSA 4850 Internship/Cooperative Education (0-V-3)

ECON 4446 Managerial Economics (3-0-3)

FINA 4401 Investments (3-0-3)

FINA 4107 Personal Financial Management (3-0-3)

MGMT 4302 Case Studies in Performance Quality Management (3-0-3)

MGMT 4101 Human Resource Management (3-0-3)

MGMT 4102 Organizational Behavior (3-0-3)

MGMT 4403 International Management (3-0-3)

MGMT 4510 Labor Law/Relations (3-0-3)

MGMT 4111 Leadership (3-0-3)

MGMT 4311 Entrepreneurship (3-0-3)

MGMT 4700 Applied Managerial Decision Making (3-0-3)

MGMT 4800 Selected Topics in Management (3-0-3)

MKTG 3302 Consumer Behavior (3-0-3)

MKTG 3312 Services Marketing (3-0-3)

MKTG 4104 Marketing Research and Analysis (3-0-3)

MKTG 4106 Promotion Strategy (3-0-3)

MKTG 4207 Sales and Sales Management (3-0-3)

MKTG 4750 Marketing Management (3-0-3)

MKTG 4420 International Marketing (3-0-3)

MKTG 4510 Retailing (3-0-3)

MKTG 4800 Selected Topics in Marketing (3-0-3)

_____

Total Major Courses & Business Electives 30

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Learning OUTCOMES for Accounting:

  1. Accounting Basics. graduates will understand basic accounting terminology, principles, and concepts.
  2. research. Graduates will understand methods of research in accounting.
  3. professional communication. Graduates will be able to communicate accounting information in a professionally appropriate way.
  4. professional development. Graduates will be aware of career, advanced study, and certification options.
  5. microcomputers. Graduates will be able to make effective use of microcomputers for spreadsheets and other accounting applications.
  6. solving accounting problems. Graduates will be able to develop and defend theoretical and practical solutions to accounting problems.
  7. cost and behavioral models. Graduates will be able to apply models to recognize cost and behavioral constraints.
  8. tax and financial accounting. Graduates will understand tax and financial accounting implications.
  9. earnings and profit. Graduates will understand the determination of earnings and profits.

 

MANAGEMENT MAJOR

(See also Courses Required for All B.B.A. Majors.)

(Check the Course Description chapter for prerequisites.)

Required Management Core 12 hours

MGMT 4101 Human Resource Management (3-0-3)

MGMT 4403 International Management (3-0-3)

MGMT 4700 Applied Managerial Decision Making (3-0-3)

MGMT 4111 Leadership (3-0-3)

 

Choose SIX upper division business electives 18 hours

At least two must have a MGMT prefix, and at least two must not have MGMT prefix.

ACCT 3110 Managerial Cost Accounting (3-0-3)

ACCT 3351 Intermediate Accounting I (3-0-3)

ACCT 3352 Intermediate Accounting II (3-0-3)

ACCT 4220 Advanced Accounting (3-0-3)

ACCT 4330 Accounting Information Systems (3-0-3)

ACCT 4440 Governmental and Not-for-Profit Accounting (3-0-3)

ACCT 4450 Income Taxation I (3-0-3)

ACCT 4551 Income Taxation II (3-0-3)

ACCT 4480 Auditing (3-0-3)

ACCT 4800 Selected Topics in Accounting (3-0-3)

BUSA 3370 Business Law (3-0-3)

BUSA 4900 Directed Research and Readings (3-0-3)

BUSA 4850 Internship/Cooperative Education (0-V-3)

ECON 4446 Managerial Economics (3-0-3)

FINA 4401 Investments (3-0-3)

FINA 4107 Personal Financial Management (3-0-3)

MGMT 4302 Case Studies in Performance Quality Management (3-0-3)

MGMT 4102 Organizational Behavior (3-0-3)

MGMT 4510 Labor Law/Relations (3-0-3)

MGMT 4311 Entrepreneurship (3-0-3)

MGMT 4800 Selected Topics in Management (3-0-3)

MKTG 3302 Consumer Behavior (3-0-3)

MKTG 3312 Services Marketing (3-0-3)

MKTG 4104 Marketing Research and Analysis (3-0-3)

MKTG 4106 Promotion Strategy (3-0-3)

MKTG 4207 Sales and Sales Management (3-0-3)

MKTG 4750 Marketing Management (3-0-3)

MKTG 4420 International Marketing (3-0-3)

MKTG 4510 Retailing (3-0-3)

MKTG 4800 Selected Topics in Marketing (3-0-3)

_____

Total Major Courses & Business Electives 30 hours

Learning OUTCOMES for Management:

  1. planning. Graduates will be able to plan in a management setting.
  2. ORGANIZING. Graduates will be able to organize in a management setting.
  3. leading. Graduates will demonstrate the ability to lead effectively and appropriately in a realistic business environment.
  4. controlling. Graduates will demonstrate the ability to establish and implement appropriate management control systems in business operations.
  5. communicating. Graduates will be able to communicate effectively in a business environment.

 

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MARKETING MAJOR

(See also Courses Required for All B.B.A. Majors.)

(Check the Course Description chapter for prerequisites.)

 

Required Marketing Core 12 hours

MKTG 4104 Marketing Research and Analysis (3-0-3)

MKTG 4207 Sales and Sales Management (3-0-3)

MKTG 4420 International Marketing (3-0-3)

MKTG 4750 Marketing Management (3-0-3)

 

Choose SIX upper-division business electives 18 hours

At least two must have a MKTG prefix; and at least two must not have MKTG prefix.

ACCT 3110 Managerial Cost Accounting (3-0-3)

ACCT 3351 Intermediate Accounting I (3-0-3)

ACCT 3352 Intermediate Accounting II (3-0-3)

ACCT 4220 Advanced Accounting (3-0-3)

ACCT 4330 Accounting Information Systems (3-0-3)

ACCT 4440 Governmental and Not-for-Profit Accounting (3-0-3)

ACCT 4450 Income Taxation I (3-0-3)

ACCT 4551 Income Taxation II (3-0-3)

ACCT 4480 Auditing (3-0-3)

ACCT 4800 Selected Topics in Accounting (3-0-3)

BUSA 3370 Business Law (3-0-3)

BUSA 4900 Directed Research and Readings (3-0-3)

BUSA 4850 Internship/Cooperative Education (0-V-3)

ECON 4446 Managerial Economics (3-0-3)

FINA 4401 Investments (3-0-3)

FINA 4107 Personal Financial Management (3-0-3)

MGMT 4302 Case Studies in Performance Quality Management (3-0-3)

MGMT 4101 Human Resource Management (3-0-3)

MGMT 4102 Organizational Behavior (3-0-3)

MGMT 4403 International Management (3-0-3)

MGMT 4510 Labor Law/Relations (3-0-3)

MGMT 4111 Leadership (3-0-3)

MGMT 4311 Entrepreneurship (3-0-3)

MGMT 4700 Applied Managerial Decision Making (3-0-3)

MGMT 4800 Selected Topics in Management (3-0-3)

MKTG 3302 Consumer Behavior (3-0-3)

MKTG 3312 Services Marketing (3-0-3))

MKTG 4106 Promotion Strategy (3-0-3)

MKTG 4510 Retailing (3-0-3)

MKTG 4800 Selected Topics in Marketing (3-0-3)

_____

Total Major Courses & Business Electives 30 hours

 

LEARNING OUTCOMES FOR MARKETING:

  1. principles. Students will be able to specify the classic principles of marketing and the essential components of a marketing plan.
  2. problem solving. Given an unstructured business case problem, students will demonstrate the ability to define the marketing issues in that problem and formulate an efficient and effective plan to resolve them.
  3. research. Students will demonstrate the ability to plan and conduct basic marketing research, as appropriate to the development of a marketing plan.
  4. Legal-ethical issues. Students will recognize legal and ethical issues raised in aspects of marketing work and will be able to define, analyze, and resolve those issues in an appropriate manner.
  5. integration. Students will demonstrate their understanding of the relationship between marketing functions and all other functions of a business, and they will be able to evaluate the impact of a proposed marketing strategy on other functions such as finance, sales, and manufacturing.

 

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GENERAL BUSINESS MAJOR

(See also Courses Required for All B.B.A. Majors.)

(Check the Course Description chapter for prerequisites.)

 

Required Course 3 hours

BUSA 3370 Business Law (3-0-3)

 

Choose NINE courses 27 hours

NOTE: Must include at least one course in MGMT, one in MKTG, and one in ACCT or ECON or FINA. Courses should be selected in consultation with an academic advisor.

ACCT 3110 Managerial Cost Accounting (3-0-3)

ACCT 3351 Intermediate Accounting I (3-0-3)

ACCT 3352 Intermediate Accounting II (3-0-3)

ACCT 4220 Advanced Accounting Topics (3-0-3)

ACCT 4330 Accounting Information Systems (3-0-3)

ACCT 4440 Governmental and Not-for-Profit Accounting (3-0-3)

ACCT 4450 Income Taxation I (3-0-3)

ACCT 4551 Income Taxation II (3-0-3)

ACCT 4480 Auditing (3-0-3)

ACCT 4800 Selected Topics in Accounting (3-0-3)

BUSA 3370 Business Law (3-0-3)

BUSA 4900 Directed Research and Readings (3-0-3)

BUSA 4850 Internship/Cooperative Education (0-V-3)

ECON 4446 Managerial Economics (3-0-3)

FINA 4401 Investments (3-0-3)

FINA 4107 Personal Financial Management (3-0-3)

MGMT 4302 Case Studies in Performance Quality Management (3-0-3)

MGMT 4101 Human Resource Management (3-0-3)

MGMT 4102 Organizational Behavior (3-0-3)

MGMT 4403 International Management (3-0-3)

MGMT 4510 Labor Law/Relations (3-0-3)

MGMT 4111 Leadership (3-0-3)

MGMT 4311 Entrepreneurship (3-0-3)

MGMT 4700 Applied Managerial Decision Making (3-0-3)

MGMT 4800 Selected Topics in Management (3-0-3)

MKTG 3302 Consumer Behavior (3-0-3)

MKTG 3312 Services Marketing (3-0-3)

MKTG 4104 Marketing Research and Analysis (3-0-3)

MKTG 4106 Promotion Strategy (3-0-3)

MKTG 4207 Sales and Sales Management (3-0-3)

MKTG 4750 Marketing Management (3-0-3)

MKTG 4420 International Marketing (3-0-3)

MKTG 4510 Retailing (3-0-3)

MKTG 4800 Selected Topics in Marketing (3-0-3)

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Total Major Courses & Business Electives 30 hours

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